Find me mainly on Twitter and am divydovy most places. If ‘divydovy’ meant anything it would be mean “building humane technology that empowers people with integrity, strategic innovation, and meaningful impact at the intersection of tech and humanity.”
As a seasoned tech leader and strategist, I bring deep expertise in open-source commerce, AI, and Web3 to architects and leaders seeking ethical, user-centered innovation.
Recent posts
Who Do The Robots Work For?
I was honoured to give this talk at OSS Summit Amsterdam 2025; thanks to Automattic for the opportunity to represent the company. Tim Berners-Lee recently asked the defining question of our time: “Who Does AI Work…
Content for fun vs. content for purpose: designing for two distinct modes of consumption
My first post for the Automattic Design blog! From AI assistants to digital platforms, how can we design for rapid mode switching in real life? Reflections about utilitarian and experiential content and why understanding both matters.…
Century of the super self
https://www.youtube.com/watch?v=oZIjxS9rnD0
On the A8C & WP Engine drama
I’ve been getting a ton of DMs and pings asking me what’s going on with the WordPress/Automattic/WP Engine drama. First – a bit of history. When I ran Pragmatic (an agency specializing in WordPress), I was…
Farcaster Frames – WooCommerce Bounty write-up
What is Farcaster? Farcaster is a sufficiently decentralized social network built on Ethereum. It is a public social network similar to Twitter and Reddit. Users can create profiles, post “casts” and follow others. They own their…
Memecoins
$wif $boden $bonk The winning narrative of this crypto cycle so far has undoubtedly been memecoins, especially on resurgent Solana. This post attempts to explain some of what’s going on. Fair launch and the unintended second…
Recent photos
